Jib Design & Advertising

Design & advertising agency in Toronto.

Highlights

• Led digital production for boutique Toronto agency serving premium clients, including Apple Canada.
• Built an interactive replica of the Montreal Gazette for Apple's iPhone launch campaign, ensuring flawless performance on early iOS hardware and non-Flash devices.
• Invented and developed “Workflow”, an internal collaboration platform allowing designers and clients to share, comment on, and approve work directly — eliminating email bottlenecks and reducing miscommunication.
• Developed the Apple Education Store's university registration system and localized HTML email campaigns for national marketing initiatives.
• Designed and implemented internal asset-management tools to streamline creative operations.
• Reverse-engineered early Google PageRank algorithms to inform SEO and content strategy.
• Collaborated closely with designers to deliver technically precise, visually consistent digital experiences — bridging creative vision with engineering execution.

Notable Projects

Apple Canada Introduces iPhone

When Apple launched the original iPhone in Canada, they partnered with the Montreal Gazette to feature their online newspaper in its live press demo. This was an extremely high-profile event for Apple, and they couldn’t risk any hiccups from a poorly rendering page view. So I built their replica website for this demo.

As a show of thanks, the partners of Jib gave me an iPhone—6 months before it was available in Canada. Although I don’t use it anymore, I still have it (box included). They’re quite a collector’s item now.

Apple Canada's Online Store for Students

Apple supports students with special pricing through its Apple Education Store. Access to this store required users to register their student ID with Apple to verity their eligibility. This feature was originally written in WebObjects, and I was tasked with re-writing everything in PHP to support modern “Web 2.0” features.

http://www.delaila.co.uk

Development of an online jewelry store with a custom e-commerce engine that integrated with HSBC and managed through a custom–built content management system (CMS).

http://www.eloundabeach.gr

Elounda Beach is a luxury hotel in Greece, with a single night’s stay costing upwards of $5,000. I built a custom, multi-lingual CMS and integrated a third-party reservation system.

http://www.verity.ca

Verity is an exclusive women's club in Toronto, that provides support for the advancement of women through professional, social and personal opportunities. I built the website and the supporting CMS.

Recognition